
We’ve been friends for 17 years — sharing life’s highs and lows, growing side by side. And when we both stepped into motherhood at the same time, it sparked a new chapter not just in our personal lives, but in the way we looked at the world around us.
Like many parents, we wanted the best for our children. But when it came to clothing, we struggled to find pieces that felt right — clothes that were soft, breathable, kind to the skin, and made to last beyond just one season or one child. We dreamed of clothes that could be worn, loved, and passed down — to siblings, cousins, or the next generation.
That’s where this journey began....
We started this brand with a simple goal: to create long-lasting, ethical, cotton-based clothing for children. Each piece is stitched by hand by a single artisan — not produced by large manufacturers. Every stitch carries care, intention, and the hands of a real person.
But this is more than just clothing to us. It’s about building something meaningful. As two women and mothers, we wanted to start a small business that could grow slowly, thoughtfully — empowering not just ourselves, but the women we work with, and the community we hope to build around slow fashion.
Our designs are launched in small, carefully curated batches because we believe in quality over quantity. We’re here to create pieces that tell a story — your child’s story — pieces to treasure, to live in, and to hand down.
Thank you for being here. For supporting small, for choosing slow, and for walking this journey with us.
Our Team
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Head of Hustle
By day, a lawyer. By heart, a fabric lover. Shubdeep brings her sharp eye for detail and playful spirit to everything she does — especially when it comes to choosing beautiful fabrics and dreaming up designs. She’s the one making sure our creations feel as good as they look. When she’s not buried in fabric swatches, you’ll find her chasing creativity, coffee in hand.
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Clothing Artisan
With 25 years of stitching experience, Taalib is the magic behind our perfectly sewn pieces. When he’s not at the machine, he’s enjoying good food or hanging out with his pet rabbits 🐇. Every thread he sews carries a little extra love.
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Our Production Pro
With over 10 years of running her own boutique solo, Rajwant is truly the heart of our production team. With her steady hands and expert eye, she makes sure everything runs smoothly and on time. But beyond her skills, Rajwant is an inspiration. Coming from a generation where it takes real strength for a woman to start a business, she built hers from scratch to support her family. Her story is a powerful reminder to young women that with hard work, courage, and heart — anything is possible.